You're the Clever One, Aren't you!?

The Easter Egg That Explains the Name

The Pinnacle of Nerdistry

I often get asked why I named my business Frinkiac-7. Well, I don't get asked so much as I get a puzzled look and decide to spare someone the awkwardness of having to risk offending me by asking about it. Yeah, I'm nice that way.

Origin Video

Professor John Nerdelbaum Frink, Jr. (Professor Frink to his friends) is, of course, the Nutty Professor like character on TV's The Simpsons. Years ago the show parodied the predictive incompetence of nerds, geeks, dweebs, and your uncle Philbert which you can see in the clip below.

The Simpsons (episode S07E23, 1996)
Creator: Matt Groening
Distributor: Fox

So...um...yeah...I still don't get why Frinkiac-7

I just loved how much they skewered tech nerds who insist they know better than you. Frink is so confident in his predictions because he knows the field so well. Problem is he's oblivious to the reality of the situation which is that technology is just a tool and tools are only important so long as they're useful. Too often those of us in the industry tend to get enamored of a technology and forget that.

So There You Have It

I named the company after a brilliant failure because I wanted it to reflect what I try to avoid for my clients.

Oh, and congratulations again for finding this page! Not that many people do.